Wed 30 Jun, 2010
Puma and artist Kehinde Wiley promote unity during FIFA World Cup-Bizcommunity.com
Comments (0) Filed under: AFRICAN NEWSThe 2010 FIFA World Cup is well under way, and international brand Puma has partnered with well-known American artist Kehinde Wiley in order to promote unity and awareness in Africa. Puma, who sponsors twelve African football teams including the four that qualified for this year’s World Cup, has commissioned Wiley to create four individual pieces of art inspired by players from these teams. On Wednesday, June 23, 2010 the Kehinde Wiley Project debuted at the Bree Street Studios in Cape Town, South Africa, and the opening was a colourful, expressive evening full of good food, flowing drinks, and celebrities galore.
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Attica was honoured to participate in the Kehinde Wiley Project by providing the lounge seating areas for the opening, as well as the media day. Kehinde Wiley, originally from Los Angeles, USA is half American and half Nigerian, and he is inspired by African culture. The art pieces that are central to the Kehinde Wiley Project are rich in colour and texture, which is why Attica’s pieces were so useful in the space. The clean white leather and distinct lines of Attica’s pieces provided a stark contrast to Wiley’s striking and vibrant prints, reflecting the colours that were used in the portraits and creating and interesting artistic affect.
Guests were welcomed into a bright and clean exhibition space with champagne and Union beer, and were encouraged to wander through the gallery to experience both the photography and art pieces created by Wiley. Attica’s pieces were placed strategically to provide ample seating for guests, both on the beautiful outside balcony and inside the art space. The incredible view of Cape Town’s CBD only added to the ambiance, and the weather was perfect to sit outside and enjoy the event.
The crowd was an eclectic, refreshing mix of young and old, hip and urban, chic and elegant, and in the mix was a plethora of both local and international celebrities. The highlight of the evening was the appearance of Kehinde Wiley himself, who took time to speak with local TV stations as well as answer questions about his inspiration. Also in attendance was super model Kimora Lee Simmons and her husband, actor Djimon Hounsou, and Attica was proud to provide the furniture on which these iconic personalities were interviewed. The chic white pieces provided the perfect backdrop for these celebrities, enhancing their bodies’ shape and each individual style.
Attica was happy to be involved in such an inspirational project with such talented and passionate brands and artists. Its range added the perfect amount of décor so as to not take away from the art expo, but to enhance what was already present. For more information on Attica’s range, please visit www.attica.co.za or call Chelsea Perino and 021 447 3518.
Check what else Puma is doing for Africa The Unity Kit and also Puma city in NYC
[30 Jun 2010 10:03]



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